In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...
Traditional approaches and methodologies to both long range strategic planning and shorter-term operational brand planning may not provide the means to fully address modern complexity and ...
Action plan marketing templates go beyond big-picture with tools to break down long-term strategic initiatives into obtainable objectives that can then be divided into marketing campaigns.