Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Hey are you a marketer who is looking to create the ultimate digital marketing strategy Then you must clearly understand your business product and demographics before you decide to opt for one that ca ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

Traditional approaches and methodologies to both long range strategic planning and shorter-term operational brand planning may not provide the means to fully address modern complexity and ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Today, strategic planning is a continuous journey. Organizations that once confidently planned on an annual basis now grapple with three-to-five-month windows. This compression of planning cycles ...