The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

Telemarketing is oftentimes part of a company's marketing plan or campaign. The intrusive nature of telemarketing, as well as reports of scams and fraud perpetrated over the telephone, has spurred ...

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In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming at TV’s expense. TV remains a powerful force, especially as viewers’ ...

Definition: Tax-planning funds cater to the investors' need of minimizing tax burden on the returns from investments. They are also called equity-linked tax saving funds or ELSS. These funds are ...

For that reason alone, businesses should begin developing quality email marketing strategies and investing in email automation technology to amplify results. Email marketing automation is not a new ...

Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. The ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

Finding healthier foods just got easier, thanks to the FDA’s updated guidelines for what qualifies as ‘healthy.’ Learn the ...

We’re spending more time analyzing the back end of AI in terms of the models being built and the IT services being used to ...

With the 2024 harvest having just wrapped up, Case IH is already looking to 2025 with its combine ordering period about to ...