To elaborate on the idea, we can say that marketing mix denotes the set of actions or strategies that a firm uses for the sake of promoting its brand or product in the market. The important ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google launches Meridian, an open-source marketing tool using advanced modeling ... and supported by certified partners for better campaign strategies. It uses Bayesian causal inference methods ...

A diversified strategy creates agility to react to market and technology shifts. “AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing ...