Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Experts anticipate that WhatsApp marketing to account for 15-20% of all digital marketing spends in the next 7 years but ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Despite the large debt balance compared with its current level of cash, we expect healthy cash generation from Kenvue to meet all of its near-term financial obligations. Only $1.5 billion of debt is ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance.

In today's fast-paced and ever-evolving marketing landscape, businesses must utilise multiple advertising channels to reach ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Mike's Hot Honey is joining forces with KFC for a chicken and hot honey mashup, but does this combo make sense to the taste ...

In our first episode back after the Oscar nominations, we chat with 'Nickel Boys' filmmaker RaMell Ross and costume designer ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Discover essential tips and strategies for TikTok affiliate marketing. Whether you’re a creator or a brand, learn how to join or start an affiliate program on TikTok.