Scott Goodson, founder and CEO of marketing agency StrawberryFrog, emphasizes, “It’s more risky to not be bold. You’ve got to do things differently. You can’t copy the way you communicate ...

You bet! And that's precisely what I'll walk you through in this article. By following this step-by-step process, you'll have everything you need to create an outline for your marketing efforts and ...

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand campaign after a period of resetting and brand evaluation.

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...

The Tina Wellman Scholarship for Entrepreneurs has been established to inspire and support the next generation of trailblazing business leaders. Offering a one-time award of $1,000, this scholarship ...

We list the best online marketing services, to make it simple and easy to set up and manage internet marketing campaigns. There's also email marketing and social media management, both of which ...

How a Swiss lawsuit is recasting agriculture’s role in climate policy.

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Renewable energy credits procured by Tribal-owned Seneca Environmental and retired on behalf of Pinterest will be used to offset home electricity use for work-from-home employees.

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

Looking for new ways to get students reading and responding to nonfiction? Try these exercises for discussion, writing and speaking. By Peggy Dimock Have you been paying attention to current ...