The Guinness owner cut marketing spend by 2% in the first half of the year, as its new CFO puts the emphasis on “rigour” and ...

If you have just started your MSP company and think that its marketing is no different from any other business, you are wrong ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

Influencer marketing in India, valued at over 12 billion rupees, is expected to grow significantly, driven by data insights ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Have you ever wondered why that is? The most effective marketing tactics tap into consumers' behavioural patterns and cause them to act in a desirable way. In other words, the best marketing tactics ...

Coordinating managed care strategy with marketing and medical affairs planning ... while also addressing a medical deficiency, is an effective way to introduce a new product to the market.