Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

Digital Media, Adani Group, writes that understanding the target audience is crucial for any business or content creator.

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Are you missing important data in Google Analytics? Find out how to independently verify and interpret GA4 event-based data.

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

The ACCC has denied authorisation sought by the Infant Nutrition Council for an industry code which seeks to restrict the ...