Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

As Pratt’s in-house communications and marketing team, we collaborate with our campus colleagues, serving as strategic partners and guides to ensure that they achieve their institutional goals. Our ...

Ryan Becnel, Energea Marketing leaders should be able to show their teams and fellow execs how their plan ladders up into the larger corporate strategy. To do so, I’d ask myself how I'd present ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...