Learn what's the best way to create a marketing communication plan for your business. Follow these six steps to define your objectives, identify your audience, develop your message, ...

Raj is a professional with over two and a half decades of experience in advertising, marketing, branding, digital marketing, ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Effective communication strategies are key to ensuring a successful transition to the public market, especially as IPO ...

A plan gives focus and structure to communications ... Lea Studer is Senior Director of Marketing Communications at SCORR Marketing. She is an accomplished marketing communications professional ...

Laurinburg native Jamesia Harrison has joined Shaw University — one of the nation’s oldest historically Black colleges and ...

Two-way communication with your app users is what powers your efforts to improve the ... With a help of a referral program, you can let your app users share via their friends, family, colleagues, and ...

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

The mission of the Division of University Marketing and Communications is to enhance, amplify and protect the reputation of the University of Houston in order to invite top students and talent, ...

The St. Kitts Tourism Authority has announced the appointment of Jonette Boyd as its new Marketing and Communications Manager ...

In today’s digital world, cybersecurity companies face a unique challenge in standing out. Choosing the right performance marketing agency can make a significant impact, helping these businesses reach ...