Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

AI-driven vehicle inspection startup UVeye has secured funding of $191m in a mix of equity and debt. This financial boost ...

Major recruiters included Google India, Accenture S&C, Flipkart, IBM, Hindustan Unilever, ITC, Mastercard, L'Oréal, Nivea, ...

Building a brand image is essential for long-term growth in the business world. Experts help companies articulate their core brand values and establish their market positioning.

From network giants to proud indies, it’s time for the next installment of our series on the hottest agencies of 2025.

Sports have been an essential part of community life since olden times. Today, many sports teams are organized around ...

Influencer marketing is no longer just about endorsements—it’s about partnerships, data-driven decision-making, and ...

Levi’s recorded gross margin of 61.3% in Q4 FY24, rising by 350 basis points from the previous year’s figure of 57.8%. This ...

The creatives were conceptualised by Dentsu International and Directed by Hemant Bhandari of Chrome Pictures Limited ...

TikTok has introduced them to new topics and trends they didn’t know they liked, building a globally connected, engaged ...

Manchester City snuck their way into the UEFA Champions League knockout rounds on Wednesday, avoiding elimination on a ...