Founder and Global CEO of Grapes Worldwide, delves into the key elements that enable brands to create distinctive and ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

The new solutions feature instantly co-brandable marketing landing pages that highlight Hurtigruten itineraries, ships, ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

A century-in-the-making pandemic was on its way and we, in the live marketing industry – like everyone – were pretty much ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Smith has journeyed from traditional advertising agencies to leading marketing at one of the world's most desirable fashion ...

As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Breaking complex chips into smaller pieces allows for much more customization, particularly for domain-specific applications, ...