It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Artificial intelligence (AI) has fundamentally reshaped the marketing industry, bringing unprecedented efficiency and insight ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...