The current PayPal Honey situation is only the tip of the iceberg. Affiliate marketing isn’t going anywhere, opening up ...

Pentera’s Super Bowl ad redefines cybersecurity marketing, using humor and sports culture to spotlight security pros and the ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The creator economy is growing at a rate of 22.5% from 2024 to 2025, with the global creator economy expected to reach $528 ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

And when we looked at the ads’ content, we saw something even more interesting. When a rival brand stumbled, we found substitutes boosted their price-focused advertising by 25% on average, likely in ...

In today's fast-paced and ever-evolving marketing landscape, businesses must utilise multiple advertising channels to reach ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

A group of direct-to-consumer telehealth companies have become omnipresent across just about all media formats, seeking ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

US-based retail corporation, Target’s design meet in Mumbai outlined the celebration of inclusivity of design. Santosh Desai, chief executive officer of Futurebrands and founder of Think 9 Consumer ...