Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

The Super Bowl, which will be broadcast on Feb. 9, and will feature the Kansas City Chiefs and the Philadelphia Eagles, is ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Great storytelling is what makes ads memorable, not trends, tech, or even the product itself. According to creative minds, the best ads go beyond just selling, they connect emotionally. This article ...

AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

In a world oversaturated with advertisements, constant exposure shapes consumer preferences and fuels decision fatigue. How ...

False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...

AI-Driven Personalization Redefining Marketing Strategies in 2025.New York, USA, February 5, 2025 -- Artificial ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

For example, what are your business goals? Do you want to lift your brand presence within a target customer base? And if so, by how much? Or, do you want to take a holistic approach with some winning ...