Entrepreneurs and brothers-in-law Ranjit and Tarun presented their restaurant brand, Gabru Di Chaap, which specializes in soya chaap dishes. They aimed to expand beyond Delhi-NCR, requesting ₹70 ...

They further stated that other chaap dealers utilise maida, but their products contain 23% soya. Vineeta Singh proposed that they position themselves like this rather than calling oneself 'premium'.