The need for B2B marketing leaders to understand and consider the geopolitical context was also discussed at the Propolis ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Management announced a reinstated quarterly dividend of $0.40 per share, beginning in March 2025, and reaffirmed a focus on opportunistic share repurchases, with $3.2 billion remaining under ...

What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing ...

EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility they have in building the future.

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

B2B marketing consultancy The Frameworks has transitioned into full employee ownership. The company, which is entering its ...

Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage the publisher’s trusted brand by using their familiar sender address ...