B2B demand generation uses an integrated approach starting ... when they're looking for it. And inbound marketing strategies, outbound marketing strategies, and sales and marketing alignment all play ...

Sharon Harry has over 15 years of experience in promoting businesses and establishing procedures in B2C, B2B, and sales through distribution channels. She is also a big fan of inbound marketing ...

Because answering that question incorrectly will render the rest of this exercise, and your inbound marketing, pointless. In B2B, there are most likely multiple people involved in making the decision ...

I help B2B companies take their sales to the next level. Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this ...