According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway ...
It's been argued that General Motors' halo vehicle, the Chevrolet Volt, is more or less a bait and switch bit of technology dreamed up by folks at GM for one reason: to draw buyers into showrooms.
And they needed a halo vehicle—a vehicle on which they could build their image. Even the owner of the most basic Chevrolet feels a little prouder because Chevy also makes the Corvette. As the Corvette ...