For example, your target consumer may respond better to an emotional headline telling them they can “Save time today,” or they might respond better to a benefit-oriented statement like “Our solutions ...

Logistics, cinema and TV are all topics with movement at their core, but that's not the only reason to use motion in design.

The overall winner, Budweiser’s “Puppy Love” from 2014, is the oldest on the list. And the median age of ads in the top 10 is seven and a half years.

Ad valorem tariffs are commonly used across different industries to manage trade, safeguard domestic markets and generate revenue. These tariffs are calculated as a percentage of the value of imported ...

A frequent example ... pre-roll ad commercial, such as clicking on the link, sharing it on social networking sites, or clicking it to see relevant content is higher than the rest of the ads. Many ...

From world-class designers and architects to entrepreneurs, the impact of Black creatives within the wide world of interiors ...

Creating an effective website requires more than technical skills – it requires a thoughtful, user-centred approach to design. In this post, I'll outline ten fundamental principles that form the ...

Preston Spire, the “Good Wins” Advertising Agency, Named to Ad Age’s Best Places to Work for Second Year in a Row Preston Spire, a fiercely independent, full-service Minneapolis-based agency ...

The Art of Mobile Media Buying eBook: The Art of Mobile Media Buying eBook The Art of Mobile Media Buying eBook: Discover the ultimate guide for media buyers who want to elevate their advertising game ...

Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new brand ambassadorship, they ...