Each channel in a full-funnel marketing plan amplifies the effectiveness of the others; if one is stopped, the others suffer. Be patient as you build your funnel. Initial planning and setup are ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

So, you’re a digital marketer or a business owner striving to stay ahead in today’s fiercely competitive online marketplace.

Funnel, a leading marketing intelligence company, has today announced that Havas, one of the world’s largest global ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

Maximize conversions by tailoring content to each sales funnel stage ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

Think of it as a traditional marketing agency, but with an extra focus on innovation and experimentation. They use a range of creative strategies, like A/B testing, email marketing, and SEO ... growth ...