B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to ...

American marketing Association while introducing the 21st century definition of marketing termed it as an organizational function that includes a set of processes for creating, communicating and ...

In today’s globalised economy, intangible assets play a critical role in driving business value, particularly for ...

Telemarketing is the direct marketing of goods or services to potential ... Numerous North American companies outsource their telemarketing functions to lower-cost jurisdictions such as India ...

CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...

Ubiquitylation is a reversible post-translational modification involved in a myriad of cellular functions ... environment around the DUB active site. Direct and specific recognition of the ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.

Myelinated axons are present in sensory neurons and motor neurons, but not all sensory and motor neurons are myelinated. Most neurons that carry signals regarding movement and higher-level functions, ...