B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

In today’s globalised economy, intangible assets play a critical role in driving business value, particularly for ...

CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...

Ubiquitylation is a reversible post-translational modification involved in a myriad of cellular functions ... environment around the DUB active site. Direct and specific recognition of the ...

One of the biggest mistakes marketing teams make is prioritizing a website’s appearance over how it functions.

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

The proposed amendments seek to consolidate travel agent roles, address technological changes and improve consumer ...

The Grammy winner for best new artist gets respect and true appreciation for her creativity and gumption, but is far too ...

Explore the process of digital transformation, and discover how to integrate marketing insights into the greater strategic objectives of your organization. 1 Accenture (2018). Yale SOM developed this ...

IBM, the American technology giant, has ceased operations in 36 African countries, including Nigeria and Ghana. ・IBM ceases ...

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