Viewership for Dec. 25 exceeded 50 billion minutes thanks to Netflix's NFL games and Prime Video's "Red One" The post ...

Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.

If you see a commercial from a brand called Rocket during the Super Bowl, it's not a fresh start-up but a rebrand of a ...

Sports Interactive has officially cancelled Football Manager 25 after its release was delayed by months from the series' usual launch window. In its announcement, the developer said that it made the ...

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

The Super Bowl 2025 is once again shaping up to be the most lucrative and media-covered sporting event of the year in the United States. Beyond the excitement of the game, its economic impact, ...

This year's ad is an invitation for viewers "to explore the contrast between greatness as our society defines it and what ...

Adele said during a concert in August 2016 that she had been asked to perform at the 2017 halftime show but turned it down.