Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...

There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...

Given all that, it’s a shame I can’t get Spender to endorse the fact that some Australians (specifically older, wealthier ...

Businesses are no longer constrained by geography and are able to quickly access new markets across the world. The rapid expansion of businesses into newer markets, coupled with increasing advertising ...

Every Friday, pop critics for The New York Times weigh in on the week’s most notable new tracks. Listen to the Playlist on Spotify here (or find our profile: nytimes) and at Apple Music here, and sign ...

Bill Gates’s first memoir; new novels by Ali Smith, Anne Tyler and TJ Klune; a Booker Prize nominee and more.

This process enables you to identify trademarks already used within the market and gain insights into them. Moreover, it helps you ascertain if someone is attempting to register a trademark that might ...

Searching for the perfect baby name can be difficult. You have to decide where to draw inspiration from and then ...

Costco’s Kirkland brand has some hidden gems that members swear are better than expensive name-brand alternatives. Here are 10.