Overall, dairy milk sales had a positive 52-week period ending Dec. 1, according to Chicago-based market research firm Circana. The dairy milk category saw dollar sales rise by 2% year over year (YoY) ...

Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...

Fairlife is "a milk that's premiumize and tastes better and we'll charge twice as much for it as the milk we're used to buying in a jug," Douglas said, according to a transcript of his remarks.

CHICAGO (CN) – Dairy consumers claim in two federal class actions that milk producer Fairlife promotes the “extraordinary care and comfort” of its cows on its product labels but its flagship farm ...

Premium milk brand Fairlife is tapping into The Onion?s satirical comedic theme in an attempt to market directly to teens for a soon-to-be-launched chocolate milk brand with a social media-fueled ...

Coke is rolling out Fairlife, a new kind of milk that has more protein and less sugar than regular milk. Will it catch on? WSJ's Annie Gasparro discusses with Lee Hawkins. Photo: Fairlife.com.

Coca-Cola has launched a new kind of milk nationwide that costs twice the price of regular milk. The beverage, called Fairlife, doesn't contain lactose and it has 50% more protein, 30% more ...