Her sultry 90s inspired makeup is typically paired with a more neutral or nude lip, to keep the the focus on the eyes. To pull the whole look together, she topped off her glam with the 'Posh Balm' in ...

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...

On the surface, it’s just makeup, but scratch a little deeper and this trend highlights a country divided across generational ...

Martha Stewart showed off her "superb" new haircut and makeup-free moment on Instagram. The 83-year-old entrepreneur shared ...

Victoria Beckham dropped a new video to showcase her 6-step eyeshadow tutorial to get her signature smokey eye look. The fashion designer and singer unveiled the new “Eye Wardrobe” collection from her ...

At the end of the day, creativity is what keeps the world of beauty going. Whether it’s people using lipstick as blush when we run out or Vaseline for shimmer and body glow, it’s in these moments we ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

The dress over pants trend? Yeah, it’s polarizing - but that’s exactly why it works. It’s bold, it’s unexpected, and it demands a certain level ...

This sultry eye makeup is your ultimate secret weapon to a sophisticated yet seductive look. The soft smokey eye paired with a flawless matte ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In a recent Instagram post, the beauty founder shared a detailed tutorial of her go-to eye shadow look for the romantic day. In a surprising move, the look steers away from VB's usual brown smoky ...