Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the ...

In the UAE, experiential marketing engages customers with a brand or its products by delivering impactful and memorable experiences. Experiential marketing engages audiences by inviting users to ...

Now that it’s 2020, and marketing trends are digital, traditional advertising has even more competition for consumers’ attention. For this reason, experiential marketing tactics are on the rise. And ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

The world of marketing is in constant flux. What worked brilliantly last year might be completely ineffective today. Consumer ...

With back-to-school season well upon us, brands are tapping into one of the busiest retail moments of the year. This time ...

As the name suggests, the idea comes from experiential marketing, which focuses on bringing ... frame and supplies the owner with a number of free beers. This initiative combines a memorable ...

As the gaming industry continues to grow, so too will the opportunities for experiential marketing. For brands, the challenge isn’t just to enter the gaming world, it’s to play by its rules ...

Manama, Kingdom of Bahrain – Seef Properties won in the ‘Experiential Marketing’ category at the 2024 Middle East Council of Shopping Centres and Retailers (MECS+R) Awards ceremony, held at Mandarin ...

The one-day activation by JCDecaux ATA took the experiential route, turning Terminal 1 at Jeddah into a space to engage with ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

The dairy-free cheese market is buzzing with innovation, from Daiya’s nostalgic pizza pop-up to New Culture’s groundbreaking ...