Puma has set up activations in the UAE and Saudi Arabia in an effort to form personal connections with consumers in the ...

The world of marketing is in constant flux. What worked brilliantly last year might be completely ineffective today. Consumer ...

Love is in the air and this February 6, EF Ultimate Break opens our Travel BFF MatchMaker program. The steps are as easy as 1-2-3: This month, the love of travel abounds with the launch of EF Ultimate ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

Q4 2024 Earnings Call Transcript February 4, 2025 Omnicom Group Inc. beats earnings expectations. Reported EPS is $2.41, ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Revenue of $4.3 billion, with organic growth of 5.2% Net income of $448.0 million Diluted earnings per share of $2.26; $2.41 Non-GAAP adjusted ...

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

The one-day activation by JCDecaux ATA took the experiential route, turning Terminal 1 at Jeddah into a space to engage with ...

As part of their commitment to “education for service,” faculty and staff at the University of Indianapolis share their ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Superplastic is a brand that has taken the world by storm with its unique characters, collectible toys, Area 15 exhibition ...