Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

PostcardMania achieved another gross revenue record in 2024 by reaching $119.1 million, surpassing its 2023 record of $104.6 ...

Running a business means juggling relationships with all kinds of customers. You might have customers who shopped at your ...

The vice chairman of advertising and marketing agency Ogilvy UK has hailed the power of direct mail in a popular LinkedIn post that has attracted well over 300 comments at the time of writing. Rory ...

China's digital landscape has witnessed an extraordinary transformation in recent years, with influencer marketing emerging ...

What if you took your mistake and turned it into gold, too? That's exactly what I did last year. My mistake in 2024 went under my radar. I didn't even notice it until I started do ...

Direct shipping adds a layer of complexity to your business operations. You’ll need to establish relationships with carriers, manage shipping costs, and potentially handle any damaged goods or returns ...

Small business owners, who feel the Chancellor "forgot" about them in the Budget, are worried the same will happen in her growth speech on Wednesday ...