We're seeing incredible advertising demand and growth around the 2024 WNBA Playoffs. In an interview with Ad Age, I had the pleasure of sharing Disney’s long-standing commitment to women’s ...
In some ways, WNBA free agency in 2025 is a dress rehearsal for the madness to come next year. With the league and its players association beginning the process of negotiating a new collective ...
And the WNBA's finances are about to dramatically change as well. The league announced a new 11-year TV rights deal with Disney, Amazon Prime and NBCU in July. The contract is worth about $2 ...