The copy follows a similar tone and structure across all channels and mediums to highlight a brand's expertise, products, or mission. Direct marketing copy is written to drive response. It is intended ...

The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.

Whether operating in a launch or growth phase, it is prudent for startup leaders to address these common marketing missteps ...

Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing and product teams work hand in hand. But it’s not uncommon for those ...

Claiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time.

Facebook and Instagram owner Meta Platforms assured advertisers this week that its “Community Notes," which will let users ...

TikTok, a platform synonymous with creativity and influence, has introduced a new frontier for marketers: Messaging Ads.

SurgePays will initiate a dedicated outbound sales team to sell GPOX products from its 100+ person operations center in El ...

Why you can trust TechRadar We spend hours testing every product or service we review ... and manage scaleable direct marketing campaigns. Campaigns are centered on the Hubspot content management ...

Aspargo Labs aims for a direct listing despite minimal revenue, significant losses, and high cash burn. Click here to read an ...