For example, if you're offering a sweepstakes or contest ... From its humble beginnings as a means of distributing catalogues and flyers to its current status as a highly targeted and personalised ...

Todd McNab, vice president of client strategy for direct marketing solutions at Quad, shares how Generation Z feels about ...

Sun Direct DTH channels are easy to find with our list below. Sun Direct has been one of the fastest growing Direct to Home (DTH) service providers in India. With over 16 million subscribers since its ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes.

In the ever-evolving landscape of business, the digital realm has become the cornerstone for success. As we embrace the age ...

In today’s competitive hospitality industry, managing room availability and rates across multiple online booking platf ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

According to the Advertising Association and WARC, the UK advertising market grew 9.7% to £10.6bn, marking the first time ad ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

This agility is a big deal in today’s fast-paced world. If something isn’t working, you don’t have to wait weeks to adjust.