Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

Experts anticipate that WhatsApp marketing to account for 15-20% of all digital marketing spends in the next 7 years but ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

As customers’ preferences continue to evolve, it’s essential for businesses to generate value through customer-centric digital marketing strategies, and effectively use various digital marketing ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

As a product management professional, I’m obviously focused on delivering great products. But after more than a decade using and managing technology and data products, I see the big picture of where ...

Apple has officially launched a new app for iPhone called Apple Invites. This app, anticipated since at least the beginning of the year, allows users to create custom invitations to bring together ...

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...

SMS is arguably one of the most intimate of digital marketing channels. While your customers (and let’s be honest, you) may ...

Video remains a powerful digital marketing tactic, accounting for 82.5 per cent of global internet traffic. In 2025, short form video in particular is set to grow, with platforms like TikTok, ...