Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

Telemarketing is oftentimes part of a company's marketing plan or campaign. The intrusive nature of telemarketing, as well as reports of scams and fraud perpetrated over the telephone, has spurred ...

Finding healthier foods just got easier, thanks to the FDA’s updated guidelines for what qualifies as ‘healthy.’ Learn the ...

In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming at TV’s expense. TV remains a powerful force, especially as viewers’ ...

Marketing plan templates exist to make the process ... you can assign metrics to each goal so you and your entire team understand the definition of success. There’s also room for performing ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. The ...

We’re spending more time analyzing the back end of AI in terms of the models being built and the IT services being used to ...

Companies’ use of the word recycling to describe linear processes “does real harm,” Budris added. It “gives consumers a false sense of confidence that what they’re buying is sustainable or ...

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The official definition of marketing is ... tasked with getting as much for their brand as they can, and after the planning process is completed, they usually turn to marketing communications ...