My personal favorite marketing definition is this: Marketing means solving customers ... by “efficiently and effectively” or “purposively” to indicate the goal-seeking nature of marketing.

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

I was struck by the way many professionals and marketers ranked the importance of their firms' strategic marketing goals. Many professional firms (at least among our study's 377 respondents) have too ...

any given marketing campaign will include a list of channels a company will use to communicate with its audience. Campaigns can also have different goals and intentions that will define the types ...