Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Can New Jersey’s Highlands region become a tourist destination? The Highlands Council is working toward that goal.

Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, ...

Definition: Marketing intelligence is the external data collected by a company about a specific ... It is about analyzing strengths and weaknesses of the competitor. The basic goal of competitive ...

When it comes to ecommerce website planning, you can’t just wing it. Your site needs to be functional, easy to navigate, and ...

This way you can develop audience personas to define your target audience, associating them with accurate attributes that can greatly help you tweak your strategy to match the qualities you are ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Transitioning from a startup to a scalable startup is not easy It requires a strategic approach flexibility and a customer-first mindset One of the most efficient methods for modern companies to grow ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

Rizzo set out to design a slide that would "inspire and empower." She came up with a system where wearers interchange various ...