Customer journey maps help businesses visualize customer interactions and ... Actions—customer reviews, service desk calls, complaints, etc.—all help to create that narrative and support the ...
The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...
In this way, customer journey maps help marketers insert empathy into the customer journey. We don’t like it when checkout requires eight steps, so we can imagine our customers feel the same way.