Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one ...

You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford to be without. We'll be in your inbox every morning Monday ...

The U. If you're doing less than $5 million in sales per year and your net profit margin – after all expenses – is in the 10% to 12% range, the Small Business Administration recommends spending 7 to 8 ...

When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.

In other words, it refers to the business marketing plan that effectively emphasizes and demonstrates what your brand is and the expertise you want to deliver to your target audience and industry.

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...