Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one ...
You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford to be without. We'll be in your inbox every morning Monday ...
Many marketing executives probably think that the success of companies such as Dell has everything to do with their enviable ability to innovate. After all, they're selling technologically innovative ...
How much does a marketing plan cost for a small business? There is a wide range of industry averages, ranging from $10,000 to more than $40,000. In LAIRE, a marketing plan typically costs between ...
In other words, it refers to the business marketing plan that effectively emphasizes and demonstrates what your brand is and the expertise you want to deliver to your target audience and industry.
Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while ...
Point in case: Researchers asked CEOs and CMOs in the same company what marketing’s primary role was and half the time, they gave different answers. If you’re launching a business or revamping ...
As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between ...
It's tempting to host a one-time, make-or-break event that alone will determine whether webinars will continue to be part of the corporate marketing plan. However, it takes time to understand how to ...