Consumer behaviour is a critical area of study that examines how individuals make decisions about purchasing goods and services. Recent research has focused on various aspects of consumer ...
Sustainable consumer behavior refers to the purchasing decisions made by individuals that consider the environmental and social impacts of their choices. This behavior is increasingly important as ...
A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on ethical ...
The Union Budget 2025, to be unveiled by Finance Minister Nirmala Sitharaman on February 1, is drawing significant attention, ...
This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...
Project pan encourages mindful consumption of makeup, challenging the culture of overconsumption along the way.
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...
Discover essential steps to become a successful brand planner, including education, skills development, and networking ...
Action Global Communications has released insightful findings from a recent large-scale survey conducted across the UAE, ...
The consumer discretionary sector, represented by the popular Consumer Discretionary Select SPDR ETF (NYSE: XLY), has ...