Consumer Sentiment: What It Is and Why It Matters
Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also ...
Nature6 天
Sustainable Consumer Behavior and Green Marketing
Sustainable consumer behavior refers to the purchasing decisions made by individuals that consider the environmental and social impacts of their choices. This behavior is increasingly important as ...
Are AI Shopping Assistants Manipulating Consumers?
A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on ethical ...
NielsenIQ Levels Up Market Research With Expanded Omnishopper Panel, Capturing 8 Billion ...
Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...
Union Budget 2025: Impact On Consumer Behaviour And Your Lifestyle
The Union Budget 2025, to be unveiled by Finance Minister Nirmala Sitharaman on February 1, is drawing significant attention, ...
Best Media5 小时
How DeepSeek AI is set to influence the marketing world
DeepSeek has the potential to propel marketing functions by offering cost-efficient, hyper-personalised AI models that ...
Opinion
businessday4 天Opinion
The Nigerian Consumer Code: Decoding the hidden patterns behind how Nigerians really make ...
This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...
Visa, Mastercard quarterly earnings to shed light on consumer behavior
Visa (NYSE:V) and Mastercard (NYSE:MA) are set to grab headlines this week as the payment networks are slated to post quarterly numbers Thursday, offering a glimpse into how consumer spending fared ...