Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the ...

Successful companies will be those that can anticipate these changes and respond with ingenuity and innovation.

We're looking to talk to all kinds of people with different income levels and life experiences for a series on financial choices and habits.

Moreover, some colors have been shown to affect your mood and behavior. For example, green has been ... products more memorable and appealing to consumers. In healthcare settings, color can ...

Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...

For example, rising unemployment or inflation ... distinguished teaching professor who researches consumer behavior at Binghamton University. Additionally, global events like political instability ...

Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...