Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

The study shows how retailers use consumer personal information like location, demographics, and credit, browsing and ...

Also called consumer confidence, this economic indicator can serve as a barometer for future consumer behavior – particularly spending and saving patterns – which, in turn, influence broader economic ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

The U.S. consumer showed up for holiday shopping in a big way in the final weeks of 2024, but returned to their pre-holiday spending behavior once the festivities ended and new distractions emerged.

Since 2020, the Covid-19 pandemic has had a marked affect on consumer behavior, especially when it comes to outdoor recreation. After lockdowns kept people indoors for much of the spring and ...