One of the key concepts in this field is color constancy, which refers to our ability to perceive the color of an object as relatively constant, even when the lighting conditions change.

This effect is called color constancy. This memory color effect also explains why you tend to "see" color in the dark even though there is no light stimulation: It is likely that your brain is ...

But it appears white and gold to some people due to a phenomenon called color constancy and the way that our brains interpret colors. Moffit and Brown do a great job of explaining the phenomenon ...