Colgate's Total Whitening Gel Toothpaste is your newest, brightest bestie. In every squeeze, you're looking at 10 pasty perks, including gingivitis- and cavity-fighting, whitening, and stain-striking.

The color of one Kid's Crest product is shown changing to pink from blue as children brush ... Procter & Gamble, Colgate, Perrigo and Sanofi did not immediately respond to requests for comment.

[Photo: Timothy Aeppel/Reuters, File Photo] Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste ... to pink from blue as children ...

Crest, Colgate Lawsuits Target Fluoride in Kids' Toothpaste, Mouth Rinse By Jonathan ... Kid's Crest product is shown changing to pink from blue as children brush. Fluoride helps prevent cavities ...