In an effort to support the next generation of artists and innovators, CÎROC Ultra-Premium Vodka has unveiled the ... (Photo courtesy of CIROC/Hunter PR) As part of the residency, participants ...

On Thursday, Bloomberg reported that British spirits firm Diageo is approaching potential buyers for Cîroc Vodka, the brand formerly co-owned by disgraced music mogul Sean "Diddy" Combs.

Cîroc is a premium vodka brand established in 2003 by Jean-Sébastien Robicquet in France. Distinctively, it is made from fine French grapes rather than the traditional grains used in most vodkas.