On January 28, 1986, the Space Shuttle Challenger exploded after it was launched from Kennedy Space Center in Florida in just 73 seconds which claimed the lives of seven astronauts.

Edmondson, Amy C., and Laura Feldman. "Group Process in the Challenger Launch Decision (A), (B), (C), and (D) (TN)." Harvard Business School Teaching Note 604-032, September 2003. (Revised April 2011.

With their launch of the TF105, Toyota became the first team to showcase their 2005 Formula One challenger. As with every F1 launch, it came with the usual F1 pomp, circumstance, spending of ...