It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

The Marketing Academy APAC CMO Fellowship Program is now taking applications for 2025. The Marketing Academy APAC CMO ...

Want to make it look like you have more friends than you do? Apply for this program to get a cool group photo like this.

GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...

So, with marketers drifting away from traditional advertising and focusing on influencers who are becoming the new, prime connection to target users, influencer marketing is the go-to strategy if you ...