“Performance marketing will depend on motion-based formats that align with Instagram’s visually-driven user base,” says Ambika Sharma, founder & chief strategist, Pulp Strategy. She envisions ...

Red Lobster has been implementing its restructuring and new business strategies since emerging from bankruptcy, and ...

The all-time rushing king thinks his former team is currently too focused on building a brand instead of a championship football team.

Combined organization forms end-to-end consulting and services business with expertise in strategy, technology, operations ...

Ross Stores is a resilient retailer catering to lower-income consumers with off-price clothing, showing improved margins and ...

“Florida has a clear definition of the word ‘sell’ and Scout Motors is actively selling in violation of state law,” attorney John Forehand described. “If you take a buyer deposit in Florida, it’s the ...

A federal judge has blocked President Donald Trump’s plan to push out federal employees by offering them financial incentives ...

Kate Spade's plan to turn around its sliding sales? Reduce choices for consumers. By the fall, the brand will cut the number ...

President Trump said Thursday that he wanted to overhaul America’s air traffic control system following last week’s deadly ...

The brand’s third-quarter results beat expectations across all geographies following a successful holiday period, driving its ...

What does a modern brand plan look like? In these articles we have discussed critical elements of strategic and brand planning, some that overlap and some that are unique to their particular process.

That’s how they earned the “Banned” title—and a commercial playing into it—and on its 40th anniversary, Jordan Brand appears to have had a clever way to celebrate with the NBA’s help—until they didn’t ...